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But when the plague known as the Coffee rust and the tough competition of coffee growers in South America and Vietnam emerged during the same period, the country’s coffee industry almost collapsed. Due to this crisis in the industry, coffee growers in Batangas shifted to other crops which threatened the extinction of the coffee in the province. Kapeng Barako, being not a common coffee variety accounts less than 1% of commercial coffee grown.
Though it is abundantly grown as well in Malaysia, it is not exported because producers sell the product locally and to the tourist market.Being famous for this product which became the province’s trade mark, many coffee shops have been continuously emerging especially in Lipa. Some of them are Café De Lipa, Coffee Bean, Starbucks, Candlelight, Figaro and Kotse’t Kapeng Barako Bar. But the amazing thing about it is, it is still being served in many households in the province every morning.